We felt it was a great opportunity to catch up with Ralf and pester him with questions about analytics, the c-suite and how he feels the two go together, as well as get the inside scoop on his new position!
Tedious and unsexy, but extremely useful: Getting campaign cost data into your Web Analytics tool allows you to evaluate the performance of your online marketing end-to-end without having to resort to unsexy workarounds. At siroop.ch, we tested funnel.io, a Swedish tool that promises to import all your campaign cost data automatically into Google Analytics.
One in four mobile apps are abandoned after a single use. Oof! This is certainly a harsh statistic to deal with. But, end users aren’t the only ones to blame here. The reality is that all mobile app teams take missteps, and even become their own worst enemies in many cases.
Yet this doesn’t mean you should give up fighting mobile app abandonment. It actually means the opposite. To beat app abandonment, you first need to understand the 7 most common reasons why users abandon mobile apps in the first place and correspondingly the best solutions to these pitfalls.
This is a follow-up to an article, “Why do Subscribers Subscribe?”, posted on Web Analytics World in March. The key insight from that article was that engagement with content and the community around that content was crucial for transitioning an anonymous user to a paying subscriber.
Here, we discuss the factors that keep individuals active paying subscribers once they have made that transition.
If your online shop analytics stops with the order, it is stopping short. Some product groups like Fashion tend to have high return rates, so looking at refunds can give you a different view of your shop and marketing performance. At siroop.ch, a new Swiss online marketplace, we tried to look at what happens after the order in both Google and Adobe Analytics. While Google’s imports may require a bit less setup time, they have major limitations. Adobe Analytics’ Transaction ID Data Sources gave us the full picture from Campaign to Cancellation.