One in four mobile apps are abandoned after a single use. Oof! This is certainly a harsh statistic to deal with. But, end users aren’t the only ones to blame here. The reality is that all mobile app teams take missteps, and even become their own worst enemies in many cases.
Yet this doesn’t mean you should give up fighting mobile app abandonment. It actually means the opposite. To beat app abandonment, you first need to understand the 7 most common reasons why users abandon mobile apps in the first place and correspondingly the best solutions to these pitfalls.