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Bing Up 7% From May, Google Down 1%

Manoj Jasra - Friday, July 09, 2010 0 Comments

Hitwise announced today that Google accounted for 71.65 percent of all U.S. searches conducted in the four weeks ending June 26, 2010. Yahoo! Search, Bing and Ask received 14.37 percent, 9.85 percent and 2.19 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.

Percentage of U.S. searches among leading search engine providers

Domain

May 2010

June 2010

Month-over-month percentage change

www.google.com

72.17%

71.65%

-1%

search.yahoo.com

14.43%

14.37%

-0%

www.bing.com*

9.23%

9.85%

7%

www.ask.com

2.14%

2.19%

2%

Note: Data is based on four-week rolling periods (ending May 29, 2010 and June 26, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*This includes executed searches on Bing.com but does not include searches on Club.Live.com.
Source: Experian Hitwise

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Ronaldo Tops Search Engine Searches for World Cup Players

Manoj Jasra - Friday, June 11, 2010 0 Comments

Hitwise announced today that U.S. searches on Portugal star soccer player Cristiano Ronaldo accounted for one-fifth of all World Cup player searches last week in the United States. Among a portfolio of all World Cup players, Ronaldo received 19.16 percent of all U.S. searches. Ronaldo also was the top searched-for player in France, Brazil, Australia and New Zealand markets and number four in the United Kingdom.

Percentage of U.S. searches among World Cup players

Rank

Search termsCountry

Week ending June 5, 2010

1

cristiano ronaldoPortugal

19.19%

2

ronaldinhoBrazil

5.63%

3

landon donovanUnited States

4.24%

4

lionel messiArgentina

4.19%

5

carlos velaMexico

3.24%

6

giovani dos santosMexico

3.02%

7

jonathan dos santosMexico

3.00%

8

cesc fabregasSpain

2.89%

9

cuauhtemoc blancoMexico

2.49%

10

wayne rooneyEngland

2.33%

Note — based on a search portfolio of 939 World Cup players
Source: Experian Hitwise

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World Cup Search Queries on the Rise with a Week to Go

Manoj Jasra - Thursday, June 03, 2010 0 Comments

With World Cup 2010 just over a week away, you can imagine the amount of content being consumed by soccer fans. The Hitwise UK blog backs this theory by discussing the rise of world cup related searches in the past few weeks, here are the top 10:

1. world cup 2010 (4.98% of all UK Internet searches containing the phrase ‘world cup’)
2. world cup (3.70%)
3. world cup 2010 dates (3.28%)
4. england world cup fixtures (1.77%)
5. world cup fixtures (1.64%)
6. fifa world cup 2010 (1.36%)
7. world cup groups (1.10%)
8. world cup 2010 wall chart (1.10%)
9. fifa world cup (0.74%)
10. world cup fantasy football (0.73%)

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Google at 71% for April, Bing/Yahoo/ASK Down

Manoj Jasra - Thursday, May 06, 2010 0 Comments

Hitwise announced today that Google accounted for 71.40 percent of all U.S. searches conducted in the four weeks ending May 1, 2010. Yahoo! Search, Bing and Ask received 14.96 percent, 9.43 percent and 2.18 percent, respectively. The remaining 78 search engines in the Hitwise Search Engine Analysis Tool accounted for 2.03 percent of U.S. searches.

Percentage of U.S. searches among leading search engine provider

Domain

March 2010

April 2010

Month-over-month percentage change

www.google.com

69.97%

71.40%

2%

search.yahoo.com

15.04%

14.96%

-1%

www.bing.com*

9.62%

9.43%

-2%

www.ask.com

3.44%

2.18%

-37%

Note: Data is based on four-week rolling periods (ending March 27, 2010, and May 1, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*This includes executed searches on Bing.com but does not include searches on Club.Live.com.
Source: Experian Hitwise

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"Facebook" Most Searched for Keyword in March

Manoj Jasra - Thursday, April 29, 2010 0 Comments

Hitwise announced today that the search term Facebook was the top U.S. search conducted in the four weeks ending March 27, 2010. Overall, Facebook related terms accounted for eight searches across the three top 10 lists.

Yahoo! related terms accounted for six spots while MySpace terms accounted for four searches across the search engines. Other search terms that were among the top 10 searches for all three search engines include youtube, facebook login, craigslist and yahoo mail.

Top Search Terms for the 4 Weeks ending March 27, 2010

Rank

Search Terms

Google.com

1

facebook

1.17%

2

youtube

0.66%

3

facebook login

0.58%

4

craigslist

0.54%

5

myspace

0.51%

6

yahoo mail

0.50%

7

yahoo

0.30%

8

ebay

0.23%

9

yahoo.com

0.19%

10

gmail

0.18%

Source: Experian Hitwise

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MoshiMonsters.com Gaining on Club Penguin and Webkinz

Manoj Jasra - Monday, March 29, 2010 0 Comments

According the latest post from the Hitwise blog, MoshiMonsters.com (a children's social networking/gaming site) has started to make some noticeable traction against Club Penguin and Webkinz. Below is a summary of the post:

  • Moshi Monsters offers visitors the chance to adopt a pet monster and take care of their monster by earning a virtual currency called ‘Rox’ through solving educational puzzles that test math, logic and vocabulary skills.
  • The volume of visits to MoshiMonsters.com increased 23x within the Entertainment – Games category for the week ending March 20, 2010 as compared to the same week last year. In comparison, visits to Club Penguin increased 20% last week year-over-year while visits to Webkinz were down 41%.\Last week, Google.com was the highest referral source to MoshiMonsters.com, responsible for 24% of the upstream traffic to the website and 74% of those visits were from returning visitors (meaning visited the website in the past 30 days).
  • The share of returning visitors from Facebook and YouTube, the 2nd and 3rd ranked websites for referrals were even higher at 82% and 86%, respectively.
  • As with the UK, the visitors to Moshi Monsters tend to be from affluent families that are likely be more willing to pay for a membership to use the website.


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Visitors from Facebook More Engaged than Google?

Manoj Jasra - Monday, March 22, 2010 0 Comments

A recent post from the Hitwise blog mentions that when comparing referrers from Facebook vs. Google to media sites, it appears that visitors from Facebook are more likely to return.

In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News
  • Hitwise data indicate that visitors from Facebook are more loyal to News and Media websites than are visitors from Google News. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook compared to 64% for Google News.
  • Among this sample of News and Media websites, Facebook users are more likely to be repeat visitors than those coming from Google News or the average for the site.
  • To offer one example, 81% of visits to CNN.com in the week to March 6, 2010 were returning visitors while 84% of visitors to CNN.com that came from Facebook were returning visitors and 72% from Google News were returning visitors.

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Bing Gains 5% Share in January 2010

Manoj Jasra - Thursday, February 11, 2010 0 Comments

Hitwise announced today that Google accounted for 71.49 percent of all U.S. searches conducted in the four weeks ending Jan. 31, 2010. Yahoo! Search, Bing and Ask.com received 14.57 percent, 9.37 percent and 2.64 percent, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93 percent of U.S. searches.


Percentage of U.S. searches among leading search engine providers

Domain

December 2009

January 2010

Month-over-month
percentage change

www.google.com

72.25%

71.49%

-1%

search.yahoo.com

14.83%

14.57%

-2%

www.bing.com*

8.92%

9.37%

5%

www.ask.com

2.54%

2.64%

4%

Note: Data is based on four-week rolling periods (ending Jan. 2, 2010, and Jan. 31, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.
*This includes executed searches on Bing.com but does not include searches on Club.Live.com.
Source: Experian Hitwise

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Yahoo and Bing Down in November, Google Up

Manoj Jasra - Thursday, December 10, 2009 0 Comments

Hitwise announced today that Google accounted for 71.57 percent of all U.S. searches conducted in the four weeks ending Nov. 28, 2009. Yahoo! Search, Bing and Ask.com received 15.39 percent, 9.34 percent and 2.65 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.07 percent of U.S. searches.

Percentage of U.S. searches among leading search engine provider

DomainOctober 2009

November 2009

Month-over-month percentage change

www.google.com

70.60%

71.57%

1%

search.yahoo.com

16.14%

15.39%

-5%

www.bing.com

9.57%

9.34%

-2%

www.ask.com

2.62%

2.65%

1%

Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Oct. 31, 2009) from the Hitwise sample of 10 million U.S. Internet users.
*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.
Source: Experian Hitwise

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Black Friday 2009 Recap via Hitwise

Manoj Jasra - Monday, November 30, 2009 0 Comments

Below is data from Hitwise which shows the performance of the top online retailers this past black Friday:
  • Among the top 500 Retail Web sites, the percentage of U.S. visits were up 4% on Black Friday 2009 versus Thanksgiving Day 2009. Year-over-year the visits were down 9% compared to Black Friday 2008. The U.S. traffic to Black Friday sites on Black Friday was up 9% compared to 2008.
  • The top visited Retail Website on Black Friday 2009 was Amazon receiving 13.55 % of U.S. visits among the top 500 Retail Web sites. This is the second year in a row that Amazon was the top visited site on Black Friday.
  • Wal-Mart was the second most visited with 11.18 % of visits followed by Target.com with 5.65%, BestBuy.com with 4.62%. followed by Sears with 2.95%. (Attached are the top 20 sites for Black Friday 2009).
  • Among the top 20 sites visited on Black Friday 2009, The Apple Store saw the largest increase in visits compared to Thanksgiving day 2009 with a 110% increase, Staples saw a 47% increase YoY and Dell saw a 40% increase. Amazon had a 9% increase.
  • Wal-Mart was the top site to receive traffic from Black Friday sites on Black Friday 2009 with a 32% increase in traffic compared to 2008. BestBuy and Target received the second and third most traffic from Black Friday sites. Among the top 10 sites to receive traffic from Black Friday sites on Black Friday, Target received the largest increase in visits YoY with 110%.

NameBlack Friday 2009Black Friday 2008Year-over-year % Change% Change vs. Thanksgiving Day 2009
Amazon.com13.55%11.06%22%9%
Walmart11.18%9.88%13%-25%
Target5.65%4.62%22%0%
BestBuy4.62%4.57%1%-26%
Sears2.95%2.78%6%-22%
JC Penney2.53%2.53%0%19%
TOYS 'R' US - USA2.47%2.02%22%5%
Kohls.com1.94%1.83%6%-4%

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Black Friday Traffic Up 87 Percent with 1 Week to Go

Manoj Jasra - Wednesday, November 25, 2009 0 Comments

Hitwise announced that online traffic to a custom category of Black Friday advertising Websites increased 87 percent for the week ending Nov. 21, 2009.

The growth in traffic to Black Friday Websites results in referrals for shoppers to retailers' Websites to learn about sales and promotions. Last week the percentage of referred traffic from Black Friday Websites to the top 500 retail Websites increased 12 percent versus the previous week. The percentage of referred traffic is up 14 percent when comparing the week ending Nov. 21, 2009, with the same week in 2008. Wal-Mart received the greatest share of referred traffic from Black Friday Websites for last week with 13 percent, followed by Target and Best Buy with 4.12 percent and 4.04 percent, respectively.


Top Websites to receive downstream traffic from Black Friday Websites

RankNameDomain

Market share of visits

Weekly percentage change

1

Wal-Martwww.walmart.com

13.34%

77%

2

Targetwww.target.com

4.12%

-27%

3

BestBuywww.bestbuy.com

4.04%

-20%

4

Searswww.sears.com

3.28%

-4%

5

TOYS 'R' US - USAwww.toysrus.com

2.52%

63%

6

Kmart.comwww.kmart.com

2.34%

17%

7

Kohls.comwww.kohls.com

1.40%

-35%

8

JC Penneywww.jcpenney.com

1.36%

1229%

9

RadioShackwww.radioshack.com

0.96%

65%

10

Amazon.comwww.amazon.com

0.87%

-44%

Note - Data is for the week ending Nov. 21, 2009, and is based on the Hitwise sample of 10 million U.S. Internet users.

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WestJet vs. Air Canada: Canadian Travel Sites Comparison

Manoj Jasra - Tuesday, November 17, 2009 0 Comments

This week the Hitwise blog reveals insights some of us Canadians are all very aware of: although Air Canada is the larger company, WestJet is the first place we go to for air travel. Even though I had a poor experience with WestJet this past weekend, I will still give WestJet my business in the future. Below are the details from the Hitwise post:

  • Among Travel websites, last week, Expedia.ca and Westjet ranked #1 and #2 in share of Canadian Internet visits. Air Canada and Westjet typically trade off for the #2 spot. The following table shows the top 10 Travel websites (excluding Maps) last week.
  • Hitwise clicsktream data provides insight into who Air Canada's top competitors are online. The #'1 website visited after AirCanada.com last week was Westjet, attracting 8.83% of downstream visits.
  • Westjet received more than 3x the share of visits compared to Expedia.ca, the next highest competitor. The following chart shows the top 10 downstream Travel websites visited after Air Canada in the week ending November 14th, 2009
  • Air Canada Vacations is a popular offering by Air Canada, possibly reflecting interest in package holidays, and it appears #3 downstream from Air Canada, after Aeroplan the rewards program offered by Air Canada.
  • Porter, a new discount carrier offering flights within Canada and some US destinations is already appearing at #9 downstream from Air Canada and Air Transat, which offers some overseas flights, is at #10.


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Google Accounts for 25% of Wall Street Journals Traffic

Manoj Jasra - Tuesday, November 10, 2009 2 Comments

Over at the Hitwise Blog, Bill Tancer dives deeper into Rupert Murdoch's recent comments saying that he would consider blocking Google from indexing News Corp.'s news websites such as the Wall Street Journal. Considering Google provides quite a large amount of referrals to WSJ, I think Mr. Murdoch should think twice about pulling the plug on the world's number one search engine.

Below are some stats in regards the Wall Street Journal:

  • On a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com's traffic.
  • According to Experian Hitwise data, over 44% of WSJ.com visitors coming from Google are "new" users who haven't visited the domain in the last 30 days.
  • Twitter and Facebook sent 4% of US visits to News and Media sites in October 2009.
  • The percentage of upstream traffic from Facebook and Twitter to News and Media sites is up 490% year-over-year.


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Google Surpasses 80% Share in Canada - Ask Up 11%

Manoj Jasra - Monday, October 19, 2009 0 Comments

Hitwise announced today that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively.

Domain

August 2009

September 2009

Month-over-month percent change

www.google.com

79.96%

80.46%

1%

search.yahoo.com

8.38%

7.99%

-5%

www.bing.com*

8.10%

7.65%

-6%

www.ask.com

2.78%

3.09%

11%

Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.

*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

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Bing Down 5%, Google & Ask Up - Hitwise

Manoj Jasra - Wednesday, October 07, 2009 0 Comments

Hitwise announced today that Google accounted for 71.08 percent of all U.S. searches conducted in the four weeks ending Oct. 3, 2009. Yahoo! Search, Bing and Ask.com received 16.38 percent, 8.96 percent and 2.56 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.04 percent of U.S. searches.

Percentage of U.S. searches among leading search engine provider

Domain

August 2009

September 2009

Month-over-month percent change

www.google.com

70.24%

71.08%

1%

search.yahoo.com

16.96%

16.38%

-3%

www.bing.com*

9.48%

8.96%

-5%

www.ask.com

2.37%

2.56%

8%

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Bing up 18% in August

Manoj Jasra - Friday, September 25, 2009 0 Comments

Hitwise announced yesterday that Google accounted for 70.24 percent of all U.S.searches conducted in the four weeks ending Aug. 29, 2009. Yahoo! Search, Bing and Ask.com received 16.96 percent, 9.48 percent and 2.37 percent, respectively. The remaining 56 search engines in the Hitwise Search Engine Analysis Tool accounted for 0.95 percent of U.S. searches.

Percentage of U.S.searches among leading search engine providers

Domain

July 2009

August 2009

Month-over-month percent change

www.google.com

71.42%

70.24%

-2%

search.yahoo.com

17.18%

16.96%

-1%

bing.com*

8.02%

9.48%

18%

www.ask.com

2.47%

2.37%

-4%


Note: Data is based on four-week rolling periods (ending Aug. 29, 2009, and Aug. 1, 2009) from the Hitwise sample of 10 million U.S.Internet users.


*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.


Source: Experian Hitwise

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RBC vs. TD vs. CIBC vs. Scotia vs. BMO - Hitwise

Manoj Jasra - Thursday, September 24, 2009 0 Comments

Over at the Hitwise blog, Heather Hopkins discusses the online competition among Canadian banks. Below is a summary of the Hitwise post. Full post available here.

  • Last week, nearly half (47%) of visits to Banks and Financial Institutions websites came from other Banks and Financial Institutions websites and 58% went to other sites in the same category. These figures may seem staggering but keep in mind, part of this is traffic moving among websites of the same brand (i.e. the main home page, banking and brokerage). However, much of that is also traffic coming from and going to competitive sites.
  • The amount of traffic going to and from competing sites varies dramatically from bank to bank. For example, most of BMO Financial Group Online Banking's traffic goes to other BMO sites with 50% going to www.bmo.com last week. By comparison, CIBC Online Banking sends a much larger proportion of its traffic to non-CIBC websites, with only 3.7% going to CIBC Online Brokerage closely followed by TD Canada Trust Online Banking at 3.38% and RBC Online Bank at 2.6%.
  • Below is a table of the top 10 downstream competitors from the big five banks. I used the online banking websites of the big five (online banking gets the most traffic). The downstream brands are listed, rather than individual URLs so that you can see the top 10 competing brands. In most cases, there were multiple websites for each brand (such as TD Canada Trust Online Banking and TD Waterhouse).


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Google Passes 74% Market Share - Hitwise

Manoj Jasra - Friday, July 10, 2009 2 Comments

Hitwise announced today that Google accounted for 74.04 percent of all U.S. searches conducted in the four weeks ending June 27, 2009. Yahoo! Search, Bing and Ask.com received 16.19 percent, 5.25 percent and 3.15 percent, respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.

Searches among leading search engine providers

Domain

June 2008

May 2009

June 2009

Year-over-year percent change

www.google.com

69.17%

73.66%

74.04%

7%

search.yahoo.com

19.62%

15.55%

16.19%

-17%

bing.com*

5.46%

5.64%

5.25%

-4%

www.ask.com

4.05%

3.81%

3.15%

-22%

Note: Data is based on four-week rolling periods (ending June 27, 2009; May 30, 2009; and June 28, 2008) from the Hitwise sample of 10 million U.S. Internet users.

*Includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Hitwise, an Experian company

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Canadian Search Market Share - April 2009

Manoj Jasra - Monday, June 01, 2009 0 Comments

Last week Hitwise announced that Google search properties accounted for 80.17 percent of all Canadian searches conducted in the 12 weeks ending April 25, 2009. MSN search properties, Yahoo! search properties and Ask search properties received 8.84 percent, 7.34 percent and 2.75 percent, respectively. The remaining 41 search engines in the Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

Percentage of Canadian searches among leading search engine providers

Domain

April 2009

Google search properties

80.17%

MSN search properties*

8.84%

Yahoo! search properties

7.34%

Ask search properties

2.75%

Note: Data is based on 12-week rolling periods (ending April 25, 2009) from the Hitwise sample of 100,000 Canadian Internet users. Note that the percentages for the search properties include the .ca and .com domains.

*Includes executed searches on Live.com and MSN search but does not include searches on Club.Live.com

Source: Hitwise, an Experian company

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Google Nearing 73% Share - Hitwise

Manoj Jasra - Friday, May 08, 2009 2 Comments

Hitwise announced today that Google accounted for 72.74 percent of all U.S. searches conducted in the four weeks ending April 25, 2009. Yahoo! Search, MSN Search and Ask.com received 16.27 percent, 5.68 percent and 3.95 percent, respectively. The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.

Searches among leading search engine providers

Domain

April 2008

March 2009

April 2009

Year-over-year percent change

www.google.com

67.93%

72.39%

72.74%

7%

search.yahoo.com

20.29%

16.36%

16.27%

-20%

search.msn.com

6.27%*

5.50%*

5.68%*

-9%

www.ask.com

4.17%

4.07%

3.95%

-5%

Note: Data is based on four-week rolling periods (ending April 25, 2009; March 28, 2009; and April 26, 2008) from the Hitwise sample of 10 million U.S. Internet users.

*Includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com

Source: Hitwise, an Experian company

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