| Founded in February 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. It’s a social tool that connects individuals with immediate family/friends and others.We use Facebook to keep up to date with friends, sharing stories, photos, videos and links. We also connect and interact with groups and pages. If you don’t have an account, this 5 minute video lets you see what a Facebook account, a group and a page looks like. |  Should you consider Facebook for your business? |
 Facebook basics: what does it look like? |
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| Keeping home & work separate |
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| Pages: preparation |
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| Pages: creating a page |
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| Pages: using a page |
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Summary – Video Script My Account When I first log in, I am taken to my home page and it shows my news feed, this is my account as an individual. This shows me all the posts (the updates) from my friends, groups I belong to and pages that I follow. I can post to my wall or click over to a friend’s wall and post direct from there. At the top right, you have fixed links which will take you back to your home page, your profile page and to all the different account settings (which are important to keep your Facebook working the way you want it to). To the left of the search box I have a notifications panel, you can see I have a notification as it is showing the icon of the globe and with a red flag showing the count of the new notifications. If I had a message or a friend request the different icons would show and with a similar red flag and a count. The left hand side columns acts as navigation, letting me check out the newsfeed, messages, events, edit my friends’ lists or add new friends and access the different applications available on Facebook. At the end of the column I can see which of my friends are online and chat online with them. Groups A group allows people to interact with each other about shared area of interest e.g. a family group, a school pta group or an interesting in making short animated films. You as an individual can join up to 300 groups and as a member can share posts, documents, photos with the other group members. Groups have different levels of visibility, so if you want a family group, you can hide this and the activity in the group from everyone bar family members. This group for Web Analytics world is an open group, so everyone on Facebook can see the group and the content posted within the group. This particular group is one of the old style of groupings, so the tabs are across the top of the page in newer style groups (which was brought out in Oct 2010) the tabs run down the left hand side. The tabs allow you to see the group’s wall with updates from all the members, the info tab shows more information about the group, and the additional tabs let you see photos, videos, join in discussion topics or sign up to an event. In the new style of group members can gain access to group chat and group docs to allow collaboration and sharing of information and written content. Pages Facebook terms and conditions advise that we cannot use our personal profile, our account for our own commercial gain. Groups are intended to gather smaller numbers of people together on a shared interest and the group functionality e.g. online chat is disabled once a group has over 250 members Pages are seen as a business solution, intended for organisations, businesses, brands or public figures to be able to communicate publicly. With a page you show affiliation by Liking the page, becoming a fan. If you have created a page, when you post on the page you post as that entity rather than as you, an individual. Pages have tabs running down the left hand side of the page and from these fans can learn more about the page owner, ask questions, share content and on some pages play games, enter competitions or submit survey responses.
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Next Steps If you want to create an account or already have a Facebook account, the next quick guide will show you the Account drop down where you control your privacy and account settings. |