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Your page has been created and you’ve completed your prep work, identified who else can admin and have your topics and posting calendar underway. This video tutorial will give you an overview of the basics in using a page and will show you how to:
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 Should you consider Facebook for your business? |
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| Facebook basics: what does it look like? |
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| Keeping home & work separate |
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| Pages: preparation |
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| Pages: creating a page |
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 Pages: using a page |
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Summary 1. Use Facebook as your Page (at 00:35) There’s three ways to do this
You will know you’ve done this successfully because when you click on “Home” you’ll be taken to your page’s newsfeed and will see your page’s profile image. To switch back, just click on the “Account” at the top right hand side of the page or on “Profile” and you’ll see an option to return to being you. 2. Post on your page (at 03:07) Just as simple as posting on your own wall. Choose what you are sharing and then select to either customise and share by country or language or to share with Everyone. The one recommendation I’d make here is to type up your status update in notepad so you can get it worded correctly before posting. The limit on status updates by Pages is 420 characters so you may wish to try wording your update a few times until you are satisfied and you want to safeguard against accidentally posting a half finished update. 3. Comment on fans’ posts and comments (at 04:51) If a fan has taken the time to post on your wall or even to comment on your post make sure you respond in some way, even if it is just a click to say that you Like their comment or post. As I mentioned in the first session, there will be positive and negative feedback and how this feedback is handled can make a significant difference to how an audience view your business. You don’t have to solve the problem in the public forum, but you do want to make sure that you respond to the person so they know you are not ignoring them. 4. Check your page’s news feed (at 05:43) Click on your Home link at the top right hand side of your screen and you can see all the news stories from the pages your Page has “Liked”. You liked those pages for a reason and there may be a story or information or request for help there that would be of interest or worth to you or your fans. 5. Handle spam (at 07:00) I’ve seen more spam on our old group wall than on our new Page wall but it does happen and the Facebook spam catcher may not always catch it. Hove to the right hand side of the spammy comment and you’ll see a small gear wheel, click on it and you’ll be presented with the options to:
Decide what you wish to do with the comment and poster, it may be this is an honest mistake and the user won’t post spam again. If you wish to ban the user you can either use this link to ban them permanently or you can click to view all the people who “Like” your page, find the individual and remove them but allow them to re “Like” if they wish. If you look at the top right hand side of your “Likes” you’ll see that you can filter this to show individuals and pages. 6. Interact with other pages (at 08:26) When logged in as your Page, you can interact with those Facebook pages that your Page “Liked”. You won’t last long on the pages if you are posting non relevant information or just offers from your business but “liking” posts, continuing to discussions and adding value that will be of worth to the page can be acceptable; this is especially true if the page is that of a customer, supplier or a partner. |
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Next Steps You now know the basics of how to use your Page, all that’s left is to get out there and engage with your fan base. Our next session looks at Insights, which is the reports available to Pages. |