|Be where your customers are|
|This may seem like an obvious thing to say however – the internet is growing! Some fun statistics can be seen below.
|Why you need a Digital marketing Strategy|
|Online Marketing Myths|
|Online Market Research|
|Content Distribution & Syndication|
|Search Engine Optimization – Best Practice Basics|
|Search Engine Optimization – Practical Guide|
|Local Optimization Guide|
|Website Visitor Engagement|
|Digital Marketing Inhouse vs Outsource|
| It’s not just about numbers – Strategy is the key
So the numbers are one thing however just thinking about your own online habits will probably highlight the fact that the web is becoming absolutely integrated into our lives. It tends to be the first port of call when we are researching topics, checking out companies (and individuals), shopping online, looking for product reviews and so on.
For those organizations that are increasingly having to rely on a successful internet performance to grow their business, a digital marketing strategy is the key. These organizations will often have to invest significant time and money to remain competitive. They need to know where and how within their business the internet impacts. This in turn justifies a business case and helps them compete in what is becoming an increasingly sophisticated, and in many ways intimidating, marketplace.
“Build it and they will come”?
The ‘Build it and they will come’ misguided mantra is still all too common in the business world when it come to web presence and online marketing. The rise of social media and associated hype has also perpetuated the myth that you can generate massive interest in your company just by the creation of a Facebook page or Twitter account. The reality is that to be truly effective online businesses need a well planned digital marketing strategy that serves to direct everything they do online, from website development to social media interaction, list marketing, online PR and so on. Without a properly executed strategy and a joined up approach to marketing on the internet many businesses will never reach their target audience via the web.