Analytics, Mobile, Social Media and Digital Marketing Strategy

Track Analytics Server-Side, But Retain TMS-Like Control (Testing Tealium Universal Data Hub 3/3)

July 17, 2018 by Lukas Oldenburg Leave a Comment

Image of man at track starting block with title text Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?”

Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?”

Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.”

Very bold by Franz, right? We tested his claim.

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Testing Tealium Universal Data Hub (2/3): Data Layer Enrichment Brings User History Back Into The Browser

June 26, 2018 by Lukas Oldenburg Leave a Comment

Image of railroad in woods with title text How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything?

Welcome to what Tealium calls “Data Layer Enrichment”. We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which qualitative surveys a user gets to see, Cross-Device Tracking (limited), and it helps us knowing how many block 3rd-party cookies.

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Testing Tealium Universal Data Hub: How We Used Visitor Stitching and Salesforce Connectors

June 12, 2018 by Lukas Oldenburg Leave a Comment

Image of spiderweb with title text Tealium’s “Universal Data Hub” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever you need it, via connectors or APIs.

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The Real Reason for Amazon’s Success

May 31, 2018 by Charlie Liang Leave a Comment

Amazon has and will remain one of the worlds fastest growing companies. Since 2006, the online retailer has grown an average of 31% year over year, with no end in sight.

To maintain their massive growth rate, Amazon has been expanding by acquiring everything from Whole Foods to Zappos. This allows them to dominate their competition but Amazon’s key obsession and rapid optimization is what sets them apart.

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Who is Analysing You and What’s Their Data Set?

April 10, 2018 by David Geddes Leave a Comment

Who is analysing you and what’s their data set?

Never before has there been so much public scrutiny/outrage at what the ‘giants’ have been doing with our personal data.

Personal data has been used for years to target us with all sorts of messaging (some of it true, some questionable and some downright fake!) and I think I can speak for most of us that work in and around the digital marketing and analytics space when I say it that it was only a matter of time before the wider public woke up to the fact that all this ‘free stuff’ (Facebook, email, search engines etc.) actually comes at a price (i.e. your personal data!)

So, here is a question for you. How much do Facebook and Google really know about you? This opinion piece by Dylan Curran, writing in the Guardian, does an excellent job of reminding us just how much of our lives we are ‘putting out there’ consciously or otherwise. Why not follow up on his suggestions and download some of it for yourself?

https://www.theguardian.com/commentisfree/2018/mar/28/all-the-data-facebook-google-has-on-you-privacy