Analytics, Mobile, Social Media and Digital Marketing Strategy
For the very first time, the average person needs to worry about the security of their information as data breaches become more commonplace; especially as many people are unaware why their information is valuable in the first place.
Why do Google, Amazon, and Apple, for example, care what sites you visit and who you interact with online?
Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?”
Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?”
Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.”
Very bold by Franz, right? We tested his claim.
How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything?
Welcome to what Tealium calls “Data Layer Enrichment”. We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which qualitative surveys a user gets to see, Cross-Device Tracking (limited), and it helps us knowing how many block 3rd-party cookies.
Tealium’s “Universal Data Hub” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever you need it, via connectors or APIs.
Amazon has and will remain one of the worlds fastest growing companies. Since 2006, the online retailer has grown an average of 31% year over year, with no end in sight.
To maintain their massive growth rate, Amazon has been expanding by acquiring everything from Whole Foods to Zappos. This allows them to dominate their competition but Amazon’s key obsession and rapid optimization is what sets them apart.