Tealium’s “Universal Data Hub” (UDH) claims to be a central place for acting on real-time customer behaviour data. The promise: Get customer data into the “Hub” from anywhere, enrich it via rules, have it stitched and join it with data from other sources, and then send it server-side to wherever you need it, via connectors or APIs.
Amazon has and will remain one of the worlds fastest growing companies. Since 2006, the online retailer has grown an average of 31% year over year, with no end in sight.
To maintain their massive growth rate, Amazon has been expanding by acquiring everything from Whole Foods to Zappos. This allows them to dominate their competition but Amazon’s key obsession and rapid optimization is what sets them apart.
Who is analysing you and what’s their data set?
Never before has there been so much public scrutiny/outrage at what the ‘giants’ have been doing with our personal data.
Personal data has been used for years to target us with all sorts of messaging (some of it true, some questionable and some downright fake!) and I think I can speak for most of us that work in and around the digital marketing and analytics space when I say it that it was only a matter of time before the wider public woke up to the fact that all this ‘free stuff’ (Facebook, email, search engines etc.) actually comes at a price (i.e. your personal data!)
So, here is a question for you. How much do Facebook and Google really know about you? This opinion piece by Dylan Curran, writing in the Guardian, does an excellent job of reminding us just how much of our lives we are ‘putting out there’ consciously or otherwise. Why not follow up on his suggestions and download some of it for yourself?
Thoroughly researched and highly thought-provoking, Dr. Peter J Meyers presents a fascinating insight into Google’s ‘direction of travel’ with regard to how it is fundamentally altering our user experience.
He argues that by breaking the implied ‘pact’ between its search engine and website owners (the providers of the content that built it into the multi-billion dollar giant that it is today!) they are creating an online environment where it is now possible to have a complete, customized content experience without ever leaving Google.
The examples that he uses will not be new to you, however, the real value in the article is the way that he builds his argument and the conclusions that he draws.
The implications for marketers are significant.
You can read the article here: https://moz.com/blog/googles-walled-garden
The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real time with data (like “best-price” labels) that is hosted somewhere outside on a CDN. It has huge potential and is something you cannot do with a other Tag Management Systems. But does DDLM live up to its promise? We tested it.