- What is the biggest advantage for an organization to bring Search Marketing In-house?
- What is the biggest challenge in accomplishing a transformation to In-house SEO?
The PDF also includes a bonus section: Links to 10 great In house search marketing resources. Below is a snippet from the In House SEO PDF.
“Often search engine optimization is an after-thought, if it is thought of at all. The biggest benefit for bringing search marketing in-house is that you have someone internal who can champion and represent SEO in the hallways, at meetings, and through relationship building. Also, it gives everyone in the company someone to reach out to for an immediate answer and/or involvement when the need arises.” – Jessica Bowman, Business.com.
Special thanks to: John Ellis, Jessica Bowman, Jennifer Mathews Somogyi, Aidan Beanland, Rudy DeDominicis and Chris Smith.