According to comScore, 25% of Internet users play online games every week – which is a tonne of Internet users! Google plans to capitalize on these users by introducing a monetization strategy which allows developers to build Google Adsense into online games.
Members of our AdWords team will sell your in-game ad placements directly to top brand advertisers, and you’ll also see contextually targeted text and image ads based on content and demographic information.
Below is a sample of a few of the games which advertisers can leverage in Google’s network:
Current Requirements for Submitting Games to Google:
Game plays: Minimum 500,000 per day
Game types: Web-based Flash only
Integration: Must be technically capable of SDK integration
Traffic source: Must be 80% US & UK Traffic
Content: Family safe and targeted at users age 13 and up
Distribution: Must be able to report embed destination and have control over where games are distributed