The Predictive Analytics World survey was designed to discover how companies are currently using or plan to use predictive analytics technology in the future, what applications are most important across verticals as well as the primary motivations and expectations for deploying the technology. Of the respondents who indicated they were from corporate, non-profit or government organizations, 51.5 percent have never deployed predictive analytics. However, roughly 85 percent have plans to do so within the next five years, with 51.5 percent planning to do so in the next six months.
The top three reasons current and future users gave for implementing predictive analytics are: to obtain strategic insights (75 percent); achieve decision support (57.1 percent); and enact decision automation (46.4 percent).
Perhaps the most promising insight revealed by the Predictive Analytics World survey is that the majority of respondents who have deployed predictive analytics have attained a positive ROI, even for their least successful initiative. In their most successful deployment of predictive analytics, 90.1 percent of respondents saw a lift in ROI.
For a complete analysis of the survey results, please visit: http://www.predictiveanalyticsworld.com/Predictive-Analytics-World-Survey-Report-Feb-2009.pdf.