We’ve just written a new white paper (download here) explaining how behavioral analytics can dig into your web analytics data to uncover how visitors truly interact with your website.
But, you’re probably asking, “What is behavioral analytics and why can’t my current web analytics tool deliver the same info?“
Behavioral analytics refers to the ability to uncover patterns of behavior in interaction data, uncovering clusters of people that demonstrate a propensity to go through similar sequences of actions, such as clicks on web pages, online or offline purchases, responses to marketing offers, etc. The payoff from understanding these behavioral patterns is huge: you can use this insight to optimize your site, influence people’s behavior, and ultimately drive actions that you care about – clicks, page views, purchases, etc.
The white paper explains how behavioral analytics helps you identify the content that visitors will look at next, ways to increase transactions, attributes that indicate likely-to-return visitors, factors that make visitors click on ads, and more.