Recently there have been several stories trying to understand when to use paid solutions over free solutions like Google Analytics. One post was talking about Google’s Achilles Heel referring to the fact that they don’t identify individual visitors. Another was a question asking “When is Google not enough?” From our most recent launch we saw two stories comparing us to Google: Google Eat your Heart Out and Webtrends steals Google’s lunch money and spits in its face.
We wanted to take a moment to offer some insights into the decision on whether to use a free or paid service. The truth is, it’s not us vs. Google. We like Google! Their free service has spread the power of analytics to a much broader audience, which has helped businesses understand more about what analytics is and how it can help them. While we’re both in the analytics market, we don’t necessarily serve the same customers. To help clarify, let’s take a closer look at some of the factors that determines whether or not to use a paid analytics service.