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12 Steps to a Better Landing Page – Infographic

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Loved the latest YouMoz post on SEOmoz by Oli Gardner (Co-Founder of Unbounce.com) who combines 2 of our favorite topics together: Infographics and Landing Pages. Oli provides a 12 step infographic detailing how to rehab your landing pages. Landing page tips and infographic below:
  1. One Page Per Source
  2. A/B Testing
  3. Ad Message Match
  4. Context of Use
  5. Videos Increase Conversion
  6. Direction Cues
  7. Data vs. Conversion
  8. Edit Ruthlessly
  9. Enable Social Sharing
  10. Trust & Social Proof
  11. One Page – One Purpose
  12. Post Conversion Marketing

  • Hello Manoj, I like your post regarding the steps to take for improving a landing page. I would be interested to hear your comments regarding my article about how forecasting might be used to predict content on a media site that could also be applied to a landing page:http://tumbleweedmarketinganalytics.com/2011/01/02/analytics-and-media-website-content-forecasting/

  • Cool infographic and good landing page optimization tips.

    Thanks for sharing

  • Nice infographic on landing page design. I found the information useful in getting the message across to the my team on what we need to be doing in regards to our landing pages.

  • I especially liked point # 10 – about trust and social proof. More than what the seller says, the audience would definitely love to know what the seller’s existing followers or customers think…

    • True, and today it’s about spotting that the customer reviews/followers are genuine, especially with B2C products/services.