Although the space is full of strong performers, Adobe Test & Target (formerly Omniture) and Autonmoy Optimost were placed as the leaders: Adobe excels in overall application usability, customer satisfaction, and content support. Autonomy stands out in administration, deployment options, and breadth of testing techniques. Both vendors demonstrate strong integration options with the Web marketing ecosystem, enabling marketers to plug online testing into a broader application framework.
Forrester recently published their latest wave report on the topic of online testing platforms. In the report, Joseph Stanhope reviewed the top 9 players in the online testing space: Adobe Test & Target, Amadesa Customer Experience Suite, Autonomy Optimost, Google Website Optmizer, Maxymiser Content MVT, SiteSpect, Vertster Conversion Optmization Suite, and Webtrends Optimize.