[Manoj]: Give us the ‘elevator pitch’ on your technology
[James Gill]: We’ve been in the real-time analytics space for about a year now, and just released the 3rd version of our flagship product LiveStats.
LiveStats gives you an overview of the popularity of your website in real-time by showing which articles across your sites are popular, and who is referring your traffic to make such content popular. LiveStats makes it really easy to adjust and refine your content in real-time to improve its focus on the audience that is reading it.
[Manoj]: Can you please highlight some of the features which provide the most value?
[James Gill]: One of the most “wow” invoking features of LiveStats is Map View – click on the small map in the top right to make the map full-screen, and see every visitor currently on your website in real-time.
One of the features where GoSquared is truly ahead of anyone is the Visitor list – GoSquared ties all page views to visitor sessions, and allows you to see how each of your visitors flows through your site, from referrer, to each page and how long they’ve spent on each page, to exit. You can grab all of the details about any visitor on your site right now, including their location, operating system, browser, screen size, even whether they have Flash installed.
[Manoj]: Who is your intended target market?
[James Gill]: Our target market is medium to large blogs and news sites (predominantly), who need to respond to their visitors immediately.
[Manoj]: What’s a good example of how someone would leverage GoSquared?
[James Gill]: A great use case is when you’ve written an article, and it is linked to from a site that you didn’t expect. You may have written an article about the Xbox Kinnect with some quite technical terms, and find that a national newspaper site links to you – with GoSquared you can respond to this immediately and jump in and alter the article to match the audience reading it right now.
[Manoj]: Anything Else?
[James Gill]: We have a variety of plugins available for WordPress, Drupal, Joomla, and more coming soon. We also have completely seamless integration with the popular OS X website building app called RapidWeaver by Realmac software. GoSquared also provides an API which allows developers to pull out any of the data they need for their own site and build exciting apps around real-time traffic data.