[Manoj]: Give us the elevator pitch on Linkdex
[John Straw]: Linkdex is a fully integrated SEO toolset designed for small businesses, SEO professionals, and agencies looking to develop their skills in-house, putting process, protocol, and workflow into SEO, making an SEO program easy to manage.
[Manoj]: What was your motivation in developing it?
[John Straw]: I created one of the first SEO agencies in Europe in 2000. Running the business for 40 clients, I saw the world of SEO impenetrable for all but the very few well qualified consultants. Running a business on the back of multiple Excel spreadsheets and a bit of crude backlink analysis wasn’t exactly scalable. I wanted to put SEO (analysis and guided implementation) into the hands of everyone with a website.
[Manoj]: Tell us about how Linkdex helps folks new to leverage and learn SEO?
[John Straw]: We surveyed a lot of businesses last year to find out what they wanted in SEO. The overwhelming compelling top answer came back as “tell us what to do” so that’s what we do – we pre-populate task lists with everything from keyword research, positional reporting, onsite SEO, analytics, competitive analysis, link building and CRM. In addition, the task lists provide directions as to how to complete a task.
Probably our greatest feat is to have built a superior competitive analysis tool in the sector. We take a look at a competitive site, spider the backlink structure and curate it into categories: blogs, forums, news sites, PR sites, article sites, wiki’s, etc, all presented in bar charts. Click a bar and we present you with a list of target sites graded by relevance and influence. One click on a site listing and it pops into the CRM system for contact and relationship building. Analyzing a competitor’s links by category helps a company easily determine what linking strategies are best to pursue for themselves.
[Manoj]: What are the advantages of Linkdex in regards to managing the numerous tasks that are involved in SEO?
[John Straw]: So you probably use Outlook to organize your life and make it more effective. Linkdex is Outlook for SEO. When a customer reviews a list of tasks suggested by Linkdex they can drop the tasks into folders for completion with notes and assign tasks to other team members.
[Manoj]: What kinds of things will you be looking at in your product enhancement roadmap?
[John Straw]: We do plan to launch a version that meets the needs of boutique SEO agencies. Many of the top small SEO agencies are testing Linkdex now and providing great feedback. Beyond that we can’t discuss a roadmap right now as we are in the middle of the patent process for many of the more innovative features. However, we have a large development team using agile techniques. Our intention is to add a new feature every 2 weeks. So far we’re on track.