How much do Online Managers earn, and how are the averages trending?
I ran some research and produced a graph using current market average salaries because I was interested to see if, despite the current economic backdrop, the perceived continuing demand for these skills was maintaining salaries , or even increasing them.
Taking 6 popular online marketing job titles and using the analysis tool on “indeed” (indeed.com is an online job advert aggregator) you can see below the average salaries (as of 8th August 2011) – I sorted them into descending order. To help ensure validity, the job titles chosen each had in excess of 250 jobs contributing to the average. The “personal assistant” title is of course not directly related to online/internet marketing or website creation – I just included it as a “sense check” on the other averages!
Online marketing and web development salary trends
Current averages are one thing but how have these moved over time? According to indeed.com (see below) there are some quite interesting trends emerging (and I will revisit this in a few months to see how it all develops. ) The trends are measured against an index of all job titles.
Web Developer Jobs have salaries that appear to be trending gently upwards beyond market averages, arriving at a current average of $80,000. During this time Online Marketing Manager salaries appear to have fluctuated somewhat, especially around Q3 2010 – whatever the reasons for this the averages appear to have now stabilized. There is no doubt that skilled Web Developers remain a hot asset.
In the early days of the internet SEO experts set the pace in the internet talent world – Have they lost their prized status? It doesn’t look like it from the graph and in fact there is a nice uptick in the trend. Today’s SEO specialist jobs are of course no longer just concerned with onsite optimization. SEO experts have become key members of the team, integrating offsite and inbound strategy with onsite strategy, analytics and business targets – perhaps this is being recognized in average pay?
The Social Media Manager’s salary trend is an interesting one – there seems to be a definite slide in average salary level. We could all speculate on the reasons for this… it could be simple supply and demand (with more people “qualified” in social media management entering the market?) or perhaps there has been a recognition that social media management on its own is somewhat narrow and individuals that can take a more holistic view of internet marketing are in demand?
It would appear that even in a labor market as difficult as this –there are always opportunities for those with the right skills and experience to increase their earning potential.
It’s a picture that we shall return to in the near future…