As well as Google + Pages for Businesses being released last week, Google graduated Think Insights out of beta. Described as an “information and resource hub for marketers”, this hub is packed full of real-time data, industry research, case studies, tools and puts itself forward as a one-stop shop for marketers.
The site is split into 5 key areas:
- Latest Insights
The first section features content on the popular topics of the day, just now you can learn about the five stages of travel from dreaming to sharing post travel. Included are key stats and listed underneath you can see related studies, articles, videos, tools and infographics.
- Research Library
This multi-media library is split into four areas; industry, media platform, audience and, marketing objective with each area further organised into sub categories. The research is from Google, their partners and thought leaders, so when I select “Social” as the media platform I can see a study from Google, a video from Chris Mann of 1-800 Flowers. The items are ordered into related studies, articles, videos and infographics and at the top I am able to filter the items on type, geographical region or year.
- Planning Tools
If you are short on time, Google recommends you go to this page and try out the real-time insights finder; an interactive tool allowing you to identify search trends and on-line activity. Split across five questions you can look at what people are searching for, how they are searching, where they are clicking, what they are saying on and watching. The other tools on this page are mobile, search tools and benchmark tools where you can compare your campaign’s performance against others in the same industry, region or even by creative size.
- Facts & Stats
Split across industry, media platform, audience and marketing objective this area provides stats and charts for marketers to use in presentations and business cases. For example, did you know that every minute more than 500 tweets contain YouTube Links? The stats are sourced from other sources as well as Google.
- Thinking Ahead
This area will share emerging digital trends that Google are keeping their eye on. Just now there’s only one article featured, but as with the other areas, you will have access to related studies, articles, and videos.
Think Insights has gained enhancements following the initial user feedback, but Google are keen to continue the conversation and encourage us to join their Google + page and stay up to date with industry highlights, digital best practices and forecasts for the future.
We’ve embedded the Real-time Insights Finder below, why not give it a go?