Back in August we posted on the “average advertised salaries” of a range of USA located jobs based on their job title. (We will be publishing our very own comprehensive UK Salary index next month)
So what do our updated graphics tell us about the state of the job market? Well, despite a general economic backdrop that is being described by almost all “experts” and media commentators as so hopeless that I’m sure many people struggle to get out of their beds in the morning… this sector appears to be holding up fairly well.
We have updated the 6 popular job titles and used the analysis tool on “indeed” (indeed.com is an online job advert aggregator). We included the “Personal Assistant” job title simply as a “sense check” – it is of course not directly related to online/internet marketing or website creation.
The figures are based on a snapshot of live advertised salaries for jobs with these words in their title. It would appear that Indeed “scale up” contract rates to an equivalent annual salary – the figures for jobs such as Web Developer may be influenced by this more than others however it also reflects the high value being placed on those with key skillsets. The title “Copywriter” will have pulled in a number of jobs that might not be directly digital/internet marketing related however we have included it simply because high quality content is so important for almost all organizations as they seek to spread their “digital PR” messages.
In summary it would appear that SEO experts, Designers and Developers are holding their ground very well. It will be interesting to revisit this again in a few months to check if the drops in some of the other levels will continue or reverse.
How are these Online Marketing and Developer salaries trending?
The graph shows trends of salaries as measured against Indeed’s index of all job titles.
Web Developer Jobs, Web Design and SEO Specialist Jobs have held up well in terms of salary. It would be reasonable to assume that increasingly job seekers will look to increase their skill levels and experience in these growth areas and yet the supply/demand equation does not yet appear to have created any downward salary pressure even in these challenging economic times. Perhaps the increasingly complex nature of these jobs and the move for many organizations to hire the best talent on a contract or short term basis is helping to keep the trends on an uptick …. If you are directly involved in the industry we would very much welcome your views and insights. You can post a comment here or on Facebook or tweet us @waworld using the hashtag #MarketingSalaries.