Last year’s top ten included stories based on the total visits so this year we thought we’d do something different and look at the top stories from visits, comments, and then Facebook, Twitter and Google +1 before looking at what we’ve got in store for the beginning of 2012.
Most viewed in 2011
It appears that internet speeds remain one of the most popular topics and we’ve linked our most recent update based on Akamai’s reporting tool. Second position goes to one of our posts including a video guide on Digital Marketing Strategy also from the summer. Other popular posts include those relating to analytics, privacy & the law and salary information on Marketing Roles.
Most commented on in 2011
This is split joint between the fastest internet speeds post and David Fothergill’s post regarding tools to assist in conversion optimisation. Second position is also shared between Andy Havard’s three video email shortcuts and David’s how to “excel” at search marketing.
Facebook only changed their insights a few months ago so I had thought this would be a harder category, the clear leader when you looked at the new Reach stats was our post looking at online marketing salaries and how the averages are trending. Second position was Irene Bodle’s post looking at the Public Sector Websites failure to comply with the new Cookie Rules.
Top positions in terms of volume of Tweets were with our guest bloggers; first was Melanie Durango with her post on flexible internet marketing and second went to Daniel Elroy who posted about targeted internet marketing.
A new category along with Facebook Reach but some of our posts have received a clear positive reaction in the number of +1’s received, the first one of these is our post on how to make money from your website and the second is from Chris Elvery, providing you with 10 considerations when building a website.
What else was Trending?
Looking away from Web Analytics World topics, this infograph from AddThis let’s you see 2011’s sharing trends.
What’s in store for 2012?
Just now, our posts in the New Year will include:
- Updates from Irene Bodle – ECPA applying to data stored in the US, a proposed change in the UK regarding defamatory comments online
- Lukas Oldenburg will be helping us understand how to get our tracking code working in Google
- David Fothergill has a second instalment in his excel how-to
- Chris Elvery will take us through his 101 on e-commerce
- David Geddes will be providing updates on salary trends for marketing roles
- Hot topics in technology look to continue with social networking, social advertising, mobile technology and the increasing functionality available through tablets and smart phones and of course analytics will continue to develop to help users work through the data to ensure campaigns are optimised for the best results.
In the new year we’ll start doing more with our WAW Google + page; adding the +1 badge to Web Analytics World’s website so you can add us to your circles.
At present we’re thinking that we’ll use this to share non-Web Analytics World stories, so if you have anything you think is worthwhile sharing just get in touch with us!
Thank you to all our followers, commenters and new subscribers – if you’ve only recently found us, why not use the links above to take a stroll through some of our posts this year.
I guess all that remains is for me to wish you all, on behalf of all of us at Web Analytics World, a very Happy New Year or as occasionally said in Scotland…
A guid New Year and mony may ye see!