Online Brand Research – It’s addictive !
Everyone checks out the big brand name organizations from time to time – maybe they are a potential Customer? You are considering working for them? You are a potential Consumer?…or maybe you are a big hitting Marketing Exec who should know this stuff!
Brand Impressions is a new tool from “thinkinsights from Google” that you might want to check out. They claim it has addictive qualities and there is no doubt that you could happily lose yourself playing with it for a while. Is it a replacement for full and professional research and analytics? – no, but to be fair they are positioning it as “Brand Visualization”, more of an impression than a thorough analysis. As such, it certainly pulls together a very visual summary that might just prompt some further investigation.
Have a play with the tool below and use the Visuals, Topics and Actions tabs to drill into the various sections. There is a timeline feature and some limited comparison of brands available. If you are interested in how it is all pulled together then just follow the “how it works” link below.