Web designers creatively design, developers build great functionality and online marketers promote sites in more ways than ever, however the companies who are really selling online are creating unconscious connections with their site visitors by applying some serious psychology to the online experience.
This infographic from KISSmetrics explores some of the underlying emotional factors that influence purchase decisions and discusses ways to build these into your visitors’ online experience. These range from:
- keeping it simple and reducing users options by narrowing choices through the shopping and buying process
- positioning your products as being the ‘safe’ tried and tested option rather than a new choice
- creating a fantastic first impression
- providing social proof that other people like and buy your product.