Updated Social Media and Video Channel Guides
We’ve had a productive time of it with our video guides recently, did some reorganising/refreshing not to mention uploading a few new versions. It’s not finished, (although I don’t think video guides are ever finished – there’s always an update somewhere), but it’s sufficiently updated to merit a short series of posts each focusing on a video or group of videos. Today’s post is looking at the social media guides.
In previous posts I’ve written about the value of learning by video and being able to watch over someone’s shoulder as they talk you through “how it works”, and I’m still a big fan of video walk/talk throughs even though this batch have me doing the talking. I’ve included the transcript in each video page for the speed readers out there.
Why would I want to learn about social media?
In December 2011, Forrester Consulting were commissioned by Facebook as part of their Social Business Blueprint to evaluate how businesses operate in a connected world. The conclusion was that “while most leaders recognise that social can enhance the customer experience, many organisations are not set up to capitalise on this opportunity”.
Excerpt from Organize For Success In The Connected World – A Social Business Blueprint by Facebook based on a commissioned study by Forrester Consulting
Social media is not about pushing out brand messages or hoping to publish a video that “goes viral” but about enabling a two way dialogue between the business organisation and those who have an interest in what that business is saying, or doing.
Even if you’re not using or involved in social media, (maybe you’re even deliberately avoiding the topic), it’s likely that you have an opinion on its value to you as an individual and perhaps to your organisation. In our office we’ve a wide mix of opinions, sometimes the same person rates one channel but wouldn’t ever consider joining another one.
The one thing we do have is an understanding of what social media is, knowledge of the main channels and how they operate. Social media is here to stay and at some point in the future you’ll come into contact with it, so it’s worthwhile at least gaining knowledge of the basics.
So what’s in the videos?
Under the heading Social Media and Video Channel Guides I’ve regrouped the Facebook series – which is on my list for shrinking down and updating, and introductions have been added for LinkedIn, Google+ and Twitter, along with an introduction to video optimisation.
Each of the new videos are between 3 to 5 minutes long and give you an introduction to the channel. I talk about the main terms, show you the main screens in each account and talk through how it can be used.
I’m an enthusiastic student about these topics so if you have any questions on these or other channels or have any feedback on the videos just use the comments to get in touch. As mentioned earlier, a transcript has been included in each page in case you want to scan it, are working without sound or just incase my Scottish accent gets a bit much!