Brand Monitoring and Reputation Management
We know how highly corporate organizations value their brands … after all, the perception in the market of their brand and the reputation they command could make or break their future. However, I wonder how many feel they are in still control of such a valuable asset?
Social media in particular has a tendency to grab brands, influence and even direct them. Online polls, votes, comments and reviews. Videos are made, blogs are written – much is true, much is false – no wonder that corporate executives are at times frustrated. It’s not only big business of course that is affected – even the smallest hotel, local auto repair shop or restaurant can be damaged by a couple of unfair or badly balanced reviews.
Brand Monitoring Tools and Techniques
We are often asked to work with organizations in this area and in Introduction to Brand Monitoring we explore some practical ways of regaining control and setting the agenda. We look at specific tools you can use such as TweetDeck and explain how to manage potential negatives into positives.
- Who is linking to you and identifying problems
- Learn how to maximise the value of being linked back to from relevant, high quality sites
- Consider how you will monitor your brand’s online reputation (and your competitors!)
- Be alive to the numerous ways that customers will use the internet and social sites to discuss your brand and interact with you – Manage these channels to improve your products and services and fend off potential damage.