Global Online Advertising Spending Statistics and Projection to 2015 [Infographic]
This infographic from GO-Gulf.com illustrates the current advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more.
Online Ad spending represented approximately 13% of 2011’s total Ad spend, this is forecast to increase to nearly 18% by 2016 with North America, Western Europe and Asia Pacific spending the most via this channel globally.
Although online advertising was only 16% of the total global advertising spend, in 2011, 96% of Google’s $37.9 billion revenues came from advertising*. The industries spending the most on Google Ads were:
- Finance and Insurance
- Retailers and General Merchandising
- Travel and Tourism
*How does Google Make Money
If we compare the top industries that are spending on Google Ads with this infographic’s Ad revenues by category, you’ll see some of the top industries reflected in both – Finance and Retail are shown high on both tables.
Infographic by- GO-Gulf.com Web Design Company