Web Analytics World

Analytics, Mobile, Social Media and Digital Marketing Strategy

  • Home
  • About Us
  • Digital Marketing Courses
    • Digital Marketing Professional Certificate
    • MSc Digital Marketing Online
  • Current Bloggers
  • Contact Us
You are here: Home / Digital Marketing / SEO Job Responsibilities

SEO Job Responsibilities

May 16, 2012 by WAW Team Leave a Comment

SEO Duties & Responsibilities (2012)
The extent to which a Search Engine Optimisation PRO should be involved in “hands on” delivery in each of these areas will depend on the size of the company they work for, resources available, importance of the web to the business etc. However an SEO professional should absolutely have a solid understanding of all of these areas and be strategically responsible for ensuring each area is being delivered and be aware of how to ‘join up the “dots” so that each area complements the others.

Keyword Research
Researching and selecting highly targeted and effective keywords.

Site Structure Optimisation
The technicalities around optimising the structure of a site and of each page for maximum ranking potential against target keywords.

Link Building
Building the most effective, high quality links possible from relevant external sites and web properties.

Content Strategy and Planning
Valuable, engaging, relevant and worthy content to aid in link building but also to trigger audience sharing.

Content Creation
Creation of engaging content, maximised to enable easy sharing and SEO optimised for mainstream search and channel search (e.g video, images, blogs etc)

Search Channel Marketing
Optimise website and web content for different online channels such as video rankings, image rankings, blog rankings, social rankings, mobile rankings, product(shopping) rankings. Also maximise potential for these channel rankings to be blended into main search results.

Local Optimisation
Optimise website for local search rankings and map listings

Social Media Marketing
Maximise web content by ensuring easy share mechanisms are set up. Maximise “reach” and effectiveness of social channels and links and references back to main website.

Reputation Management
Track mentions of company, brand, product etc on web results, social channels etc. Identify risks, threats and respond appropriately.

Community Management and Maximisation
Create conversations and participate in community discussion to help build authority of your company, brands, presence and create worthy links where appropriate.

Tracking and Analytics
Track performance of keywords, rankings, traffic referral sources etc. Find out what works and build on it. Also identify any changes in traffic rankings and investigate the reasons for this.

Filed Under: Digital Marketing, Digital Marketing Job Descriptions

About WAW Team

Our Jump/WAW Team has a wide range of general business and digital marketing experience. On any given day we can be working with various clients to improve their online profile, blogging for WAW, helping companies with their re-branding, project management or even creating new WordPress websites. The MSc in Digital Marketing Leadership developed with the University of Aberdeen is a unique combination of the University’s Graduate Business School and our experience as practising digital marketing professionals.
Find out more about our Team by heading to the About Us page and if you're interested in blogging for WAW please check out our Write for Us section.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get Your Professional Certificate

 

Never miss another post!

Entering your email address in the field below will subscribe you to our RSS to Email list. This means that when we publish a new post, you'll get an email with a synopsis of the post and links to the full article on this site.

  

You can unsubscribe from this service at any time by following the instructions within the notification email.

© 2019 Web Analytics World • Privacy • Cookies