Search Engine Optimisation Jobs continue to develop and this is reflected in both job titles and average salary levels. Average Salaries for SEO jobs in the UK – data captured Feb 2012 SEO Manager Average 33.9k, Median Range 31-36k, 28% in 31-36k range SEO Specialist / SEO Consultant Average 29.1k, Median Range 26-31k, 32% in 26-31k SEO Executive Average 25.7k, Median Range 21-26k, 39% in 21-26k
Executive is often used to describe a role, whether for a direct employer or an agency, that involves practical activity. Hands on analysis, reporting, off site and onsite SEO , keyword research etc. Lots of active communication and monitoring of activity and possibly team working with web developers, copy producers, wider marketing etc. Although this is a generalisation, Consultants and Specialists will typically have strategic input to decision making and will often be servicing clients. Manager jobs should, funnily enough, include management responsibilities with regard to people, internal resources, external suppliers and finance. All this needs to be supported by good overall technical knowledge and strategic direction. For both employers and employees, search engine optimisation is yet another area of internet related jobs which is constantly developing and it will pay dividends to consider titles carefully. An inappropriate job title risks the possibility of frustration for the job seeker and wasted attraction spend for the employer. The distribution of salaries above shows three clear patterns based on the job titles which reinforces the need to match duties and title carefully. (n.b. The title “SEO Executive” is an exact match title – the other two include the words within the job title. This was found to be the best blend of relevance and sample size).