In today’s digital world there is no escaping “social” and the variety of platforms that have emerged, and will continue to emerge, is staggering. There cannot be many people on our planet that are not aware to some degree of the effect social media has on our lives and of course for many it has become something of an obsession. However it is not all about the dominant players such as Facebook, Twitter, LinkedIn and My Space etc. There are thousands of specialist sites mixing text, video and audio in all sorts of innovative and engaging ways and those which are mobile friendly are at the forefront of the industry. Whether for personal, business, shopping or research reasons, social media has become part of our everyday lives.
So what has this meant for job opportunities in marketing related to social media? The social internet has technically developed very quickly and arguably the corporate world has desperately been trying to keep the “curve” in sight never mind staying ahead of it !
Undoubtedly many commercial organisations have failed to understand the differences between commercial and social. There are of course ways to capitalise on social activity however there are techniques and etiquettes that apply here which have not always been understood by corporate marketeers. As a result, more and more companies are understanding the value in having dedicated staff to utilise these avenues and to market themselves effectively via social media platforms.
In addition to the social media platforms available, we are also seeing a tremendous increase in the number of specialist blogs, online forums, communities and online marketing tools. This all supports the tremendous increase we have been seeing in the social media job market and the ever changing ways to continue to market ourselves, our companies and our products.
This ever growing job category is opening an array of positions up to recent college graduates as well as veterans in the marketing, technology and writing fields,just to name a few. To really make a successful career however you shouldn’t just concentrate on “social” . Todays top professionals immerse themselves in all sorts of digital marketing knowledge. The ability to contribute with authority in a wider marketing discussion is very important.
Whether you are already in the marketing field and looking to make a change or perhaps just coming out of college, social media marketing is certainly worth a look. If you are planning on pursuing a career in the field, there are numerous courses available to gain more knowledge on the subject as well. The more information and skills you have the easier it is to qualify for a fantastic position in the industry.
The best way to start is evaluate your skills and experience as well as your interests in the industry and apply them forward. If you are passionate about what you do and you can create a buzz about whatever it is you are speaking about, then a career in social media marketing may be exactly right for you.
As social media continues to become an integral part of our society and impacts our daily lives, we are potentially exposed to countless ideas, products, brands and people. Understanding how to enagage with the right target audience and create a buzz about a product, or simply raise brand awareness, is what it is all about.
If you consider yourself a brilliant communicator who can deliver the excitement companies are looking for in brand building and marketing, then you have come to the right place. Visit our job listing for some of the most exciting social media marketing positions available and take the next big step.