Most companies are aware that whether they actively promote it or not, or indeed even wish it or not, their brand is being represented somewhere on one ,or many, of the social media channels.
So what does “social media” mean to the job market? In general, social media positions will be very new in most organisations and arguably many are still figuring out how best to recruit for these new positions.
It might be helpful to consider some of the many faces of the “all round social media marketeer” ….
Internalisation of skills and knowedge is becoming very important for many companies. Over-reliance on external suppliers and consultants can be costly. Internal training of colleagues and passing on knowedge is important. Good trainers need an understanding of how the company can use social media to their benefit, but they must then be able to teach these skills to everyone in the company. This position requires the ability to break complexity down into easy to understand, business focussed, messages.
Next is the “content curator”, this person will be in charge of keeping all the information from web sites to blog posts organised and relevant in order to position the company properly. Writing and rewriting content for originality and relevance purposes and at the same time ensuring content is very interesting and engaging.
Another typical social media task is to organise online events where you can let the public ask questions and find out what is happening with your product. Great event organisers can be invaluable to your company.
If you have found the master Tweeter or Facebook guru, they may be perfect as a community manager. This social media job will be more focused on talking directly to the public through the various social media outlets, keeping everyone interested informed and enthused about the product or service offered.
Every organisation that is serious about their social and online marketing impact needs content and writing content is a major task for many. The creator will be in charge of not only creating new web site content, but maintaining the SEO effectiveness of this new content. Nowadays, onsite content is only the beginning. Real search engine authority is provided via backlinks from credible external and third party websites.
Every company needs digital strategy, a “visionary” who understands, and can use, analytical tools and increasingly these tools are being used to effectively monitor social media activity and guide social strategy decisions.
Social media like anything else should be planned and managed. A great deal of effort and thought will be deployed in pursuit of social media success!