It would be a reasonable assumption to say that the hottest jobs in the next twenty years have probably not even been invented yet. Therefore one of the important things for people on the verge of making a career choice is to learn how to take their skill set and adapt it to different opportunities in the future. If you are entering the job market or looking for a career change, determining if you have the skills and interests required to work in social media could be the difference between a new and exciting career and “just another job”. So what attributes are associated with Social Media Managers? As our regular Salary Surveys prove, these are well paid jobs and are increasingly demanding people with the drive and skillset to make a real difference. What does a Social Media Manager do? A reasonable question and if you are already working in this area you are bound to have your own views and opinion however here are a few suggestions regarding personal qualities:-
Ultimately, social media networks connect to real people and you need to understand, and meet ( ideally exceed!), people’s expectations from their social media interactions with your organisation. Understanding their motivations and listening carefully to their comments and suggestions and taking appropriate actions is vital.
Not just with the external audience but crucially with your colleagues. Don’t get caught in the trap of speaking a different jargon layden language!
Get familiar with the latest and greatest analytic tools and measures. Learn from others who know more about these things than you do.
Constantly research as many credible sources as you can spend time on and don’t be afraid to investigate digital marketing disciplines other than your own. It’s not all about Twitter, Facebook, LinkedIn and Youtube after all. If you are really serious about social media there is a vast world to explore beyond the commonly known areas.
Don’t forget your business and other key objectives. It is the easiest thing in the world to lose time in social media land….
Research is the start however converting the research into usable and effective knowledge is what will set you apart from the rest and put you on a path to the top end of our average salary graphs!