How to make Online Videos Engaging – Masterclass Series
In the first of a series of short videos (just 90 seconds of rapid fire tips!) our featured blogger Andy Havard of Skeleton Productions gives a white board intro to making your online videos engaging.
Like all things on the internet there are great examples as well as the truly awful – It’s easy enough to throw something up on YouTube – and that’s why most of what is on YouTube is in the fairly awful camp (my opinion only of course). To make great video doesn’t need to be difficult however it does take a little effort and some preparation!
Four great tips to improve video engagement
If you remember these three words when you are content creating you will never go far wrong:-
Entertain, Inform, Educate
2. Viewing Experience
Interactivity is a great way to improve experience
How do you create interactivity? Consider annotation tools, feedback options, polls and even game play
3. Social Media Convergence
Make it easy to share.
Likes, Shares, Comments
Make it easy to share in sites like Vimeo, YouTube and Daily Motion
4. Call to Action
Don’t forget the most important part.
The call to action should be a natural “next step” for your entertained, informed and engaged viewer!
**Video transcript and video can be accessed from our Video Guide Library**