The exact job description of a Web Analytics Manager will vary according to things like the size of the company in question and the amount of web activity, number of sites to manage, activity online etc. For large global companies with multiple online presences the role of Senior Analytics manager would be very strategic whereas with smaller businesses it’s more likely to be a “hands on” role. Either way, there are some core general elements of a web analytics professional job description.
- Preparation of reports, data, metrics etc which inform decision making
- Key Analytical skills and methods enabling accuracy and interpretation of data. Feed into trend reporting and projections as well as analysis and data interrogation
- Knowledge of key Analytics tools, software applications, web applications, finance reporting systems (depth of knowledge will depend on the level of role and also business technology requirements, accounting systems in use etc)
- Commitment to continual research and reading on the latest tactics, techniques, tools and methodologies around Website Analytics