Who is using Google Analytics?
Google Analytics, described by Google as delivering “Enterprise-class web analytics” is one of the most commonly used free web analytics tools and with a wide ranging user base in terms of organisation size and individual user experience.
Today’s post shares an infographic from Target Online Marketing. TOM wanted to see the extent of Google Analytics Adoption so asked W3Techs (who provide information about the usage of various types of technologies on the web) for Google Analytics usage statistics. The following data has been taken from these findings.
The first point to highlight is that Google Analytics is used by 81.4% of all the websites whose traffic analysis tool W3Techs know; that’s over 55% of all websites and this is around the world, not just one continent.
Google Analytics appears to have achieved some consistency across the continents with only Asia out of the six continents showing a usage under 50%. The consistency hasn’t yet reached across all domains with some like .travel showing a 74.6% usage and mobi not even reaching 30%.
What do you think, any missing information you would like to see in this infographic or do you have a question about the data shown?