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You are here: Home / Google Analytics / Google Analytics – World domination

Google Analytics – World domination

June 22, 2012 by Angela Wilkinson 5 Comments

Who is using Google Analytics?

Google Analytics, described by Google as delivering “Enterprise-class web analytics” is one of the most commonly used free web analytics tools and with a wide ranging user base in terms of organisation size and individual user experience. 

Today’s post shares an infographic from Target Online Marketing. TOM wanted to see the extent of Google Analytics Adoption so asked W3Techs (who provide information about the usage of various types of technologies on the web) for Google Analytics usage statistics. The following data has been taken from these findings. 

The first point to highlight is that Google Analytics is used by 81.4% of all the websites whose traffic analysis tool W3Techs know; that’s over 55% of all websites and this is around the world, not just one continent.

Google Analytics appears to have achieved some consistency across the continents with only Asia out of the six continents showing a usage under 50%. The consistency hasn’t yet reached across all domains with some like .travel showing a 74.6% usage and mobi not even reaching 30%.

What do you think, any missing information you would like to see in this infographic or do you have a question about the data shown? 

 

Who is using Google Analytics in 2012

Filed Under: Google Analytics, Infographics

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Comments

  1. Alistair Lattimore says

    June 25, 2012 at 7:00 pm

    I think it would have been nice to represent how many domains they surveyed and break it down by how they graph is segmented, so you get an understanding of the confidence level behind a .mobi showing a significantly lower adoption rate for example.

    Reply
    • Angela Wilkinson says

      June 26, 2012 at 5:18 am

      Hi Alistair, thanks for asking the question!

      The team at TOM have came back with the following information from their technology partner W3techs

      Our technology partner is w3techs, they explain on their website how they carry on their survey – http://w3techs.com/technologies:

      • We ( w3techs.com ) investigates technologies of websites, not of individual web pages. If we find a technology on any of the pages, it is considered to be used by the website.
      • We include only the top 1 million websites in the statistics in order to limit the impact of domain spammers. We use website popularity rankings provided by Alexa (http://www.alexa.com/topsites) using a 3 months average ranking. Alexa rankings are sometimes considered inaccurate for measuring website traffic, but we find that they serve our purpose of providing a representative sample of established sites very well.
      • We do not consider subdomains to be separate websites. For instance, sub1.example.com and sub2.example.com are considered to belong to the same site as example.com. That means for example, that all the subdomains of blogger.com, wordpress.com and similar sites are counted only as one website.
      • We do not include redirected domains. For example, Sun.com redirects to Oracle.com, and is therefore not counted.
      • Because our definition of “website” differs a bit from Alexa’s definition, the “top 1 million” websites are actually a bit less than one million. However, this has no statistical significance.

      We do crawl much more sites, but we use the Alexa top 1 million to select a representative sample of established sites. We found that including more sites in the sample (e.g. all the sites we know) may easily lead to a bias towards technologies typically used for “throw-away” sites or parked sites or other types of spam domains.

      Unfortunately, we have to chose what set of data will be more appealing to the readers on an infographic so we can not visualize all data sets we have or the infographic would 1) not serve its purpose, 2) be endless.

      TOM do have more .mobi data available and are happy for you to contact them directly if you have a specific requirement on this data.

      Hope this is of help!

      Reply
  2. John says

    June 26, 2012 at 7:27 am

    It’d be interesting to see the revenue associated with sites that use GA and sites that do not. My bet would be that GA is dominant in the low/no-revenue market and then falls off substantially as revenue generation increases. Not to say that large companies don’t use GA. I see multi-tag implementations all of the time, but my experience is that GA is rarely more than a fail-safe for larger institutions, if it’s used at all.

    Reply
    • Angela Wilkinson says

      June 26, 2012 at 10:40 am

      That’s a good point John, especially on multi-tag implementations.

      As TOM advised, the survey is based on the “top 1 million” websites and if W3techs find the technology on any of the pages it is considered to be used by the website. So this may be GA being spotted even though it is being used as a fail-safe.

      Reply
    • Christophe - Target Online Marketing says

      June 27, 2012 at 4:33 am

      @ John. Thanks for the comment.

      If you check, http://w3techs.com/technologies/details/ta-googleanalytics/all/all , you will see the likes of Goodaddy.com, Twitter.com, Pinterest.com, Dropbox.com, Tumblr.com, Imdb.com, etc all use GA.
      Now, is it only a fail safe web analytics tool? Well, only them can tell i suppose.
      One of the key interesting feature of GA, beside being free, is the easy integration with other Google services – adwords, adsense, etc…
      Let’s not forget GA now offers an enterprise solution called ‘Premium’ that seems to be used by the likes of Traveolicity, a top 1000 website on Alexa.com.

      Last but not least, i can not recommend enough a web browser extension called Ghostery.com that allows you to know which tracking & analytics tools and softwares are installed on a web page.

      Reply

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