If you live on Twitter then who you follow matters to you. You want to ensure you follow people who share the kinds of things you find interesting.
And then there is search. Gaming search engines with keyword loaded content means there is a sea of content out there which gets attention. But that doesn’t make it great content.
Google is on a never-ending mission to improve the search experience and a key component of that is tidying up the web and the quality of the content that gets returned in search. That’s what the Panda (http://en.wikipedia.org/wiki/Google_Panda) and Penguin (http://en.wikipedia.org/wiki/Google_Penguin) updates were all about.
Now Google has turned its attention to authors (http://www.google.com/insidesearch/features/authorship/index.html), enabling them to appear alongside their content in search results. It does this by linking your content to your Google+ page. The result is a powerful Google knowledge graph and author social graph blend.
Aside from the fact this is a clever move by Google as it requires you to use your G+ profile, the concept could be helpful for users and authors.
Why? Because it does matter who produces content. An article produced by an academic or one produced by a content factory – which would you prefer? Exactly – we want to access the best possible content and know the provenance of that content.
We might also want to interact with that author and share future content.
So aside from linking Google+ profiles to search results in a graphic way. It also enables people to access you on G+ easily. This is good for authors who want to build their profile. In fact, it is a must.
In a great post (http://searchenginewatch.com/article/2170855/6-Ways-to-Boost-Your-Rankings-Using-Google-Authorship) on this topic, Kevin Gibbons makes the point that if you are looking to hire writers then look at their influence and network because authorship – who they are – matters more and more. Make sure you look to hire writers who have good followership and are highly recommended so that you can tap into their network.
This is the knowledge graph and social graph working to your benefit.
As authorship begins to impact on search results so businesses need to look at how their authors are helping boost the visibility of their content.
If you weren’t before, take a closer look at their profile. And if you are a writer then make sure you link your G+ page to your articles (here’s how http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986 – it is time to get better known for your work.