Website Tracking, Social Media Monitoring and Mobile – the right tools, right now
Here’s a simple question for you. On a scale of 1 (no confidence and please don’t embarrass me) to 10 (super confident) how would you rate yourself if you were asked to list the world’s most effective and cost efficient tools for monitoring a range of mobile, web and social activities?
Now live! Our Tools guide with a real business focus
Check out our newly launched Web Tools Guide pages. We guessed that creating the guide would be a fairly major task and we were right! To help make sense of it all we started by creating sub categories of tools for Email, Mobile, Social Media, Video Analytics, and Web Analytics … So how have we tried to introduce a business focus? What is the twist?
Rather than just list tools by alphabetical order or functionality we wanted to consider the real world business/marketing issues that tools should be addressing e.g. ” How do I monitor the perception, use (and possible abuse) of my brand? or ” How do I market my videos more effectively to reach a larger audience or a specific target market?”
We have grouped the tools by “underlying business issue” and hope to simplify the daunting task of choosing specialist tools for particular needs. Yes, Google Analytics and Webmaster tools are the measurement and management spine for many organizations however there are countless other established and emerging tools, from a wide range of providers, which can potentially add value by providing further insights into website visitors experiences, helping to measure and grow your social profiles, monitor and maximise your online spend, analyze and optimize your mobile sites, apps and campaigns and so much more.
With new tools being launched by the day this is already a confusing market space and it is difficult for companies to make qualified decisions as to which tools suite can deliver the most value. There is a lot of functional crossover between tools and the size of organization, range of analytics requirements and budget are just a few of the other factors to consider.
Our Toosl section will always be a “work in progress” and we hope it grows into a really useful guide for you in future – let us know where the gaps lie. (And if you know of a tool, or indeed have created a tool, that you think we should include just let us know.)
Choosing the right analytics tool
So, do you know analytics tools well enough to select the right tool for the job?
If you rated yourself anywhere between 1 and 9 I hope you find our guide a useful resource for now and the future – There is much for all of us to learn and nobody knows all the answers (apart of course, from the gurus who rated themselves 10).
Remember the old saying “…a tradesman is only as good as his tools” the next time you set out to analze your own, your employers or your clients web and social sites.
We all need more “information” and less “big data”, and to achieve that we need to deploy the most effective tools for the job.