Sept 30 – Oct 4, 2012, Predictive Analytics World are in Boston for one of the biggest predictive analytics events!
Predictive analytics is utilised by a wide range of industries as diverse as finance, e-commerce, retail, technology, not for profit and government.
Implementing predictive analytics as part of an organisation’s business intelligence strategy can aid in determining patterns, identifying risks/opportunities and ultimately, (from the patterns in historical and current data), probable outcomes recognised for future events e.g. a customer conversion. This outcome is represented by a predictive score which is assigned to each customer and determines the actions that are taken – from the content displayed, to the process followed with each customer.
One of the key benefits of predictive analytics is the ability to optimize marketing campaigns and website behaviour with the aim of increasing customer responses and ultimately clicks and conversions.
For predictive analytics to be effective, data is needed. While it can provide a better opportunity of identifying those patterns big data is not essential but data quality is key, as are the modelling methods, the software and the ability to apply the rules and intelligence back into the business application.
Web Analytics World Readers gain a 15% Discount when booking 2 Day and Combo passes. Register now using the code WAWBP12
What can Predictive Analytics World offer?
Aiming to strengthen the business impact delivered by predictive analytics, establishing new opportunities and leveraging bigger data to drive bigger value, PAW Boston will deliver:
- keynotes, sessions, workshops, case studies, expert panels, networking opportunities,
- exposure to cutting-edge predictive techniques,
- access to the best predictive analytics vendors available
- all covering the commercial deployment of predictive analytics, across industries and across software vendors.
For those new to predictive analytics, or looking at new ways to utilise it within your organisation, PAW provides the opportunity to learn what other companies in your industry are doing, the techniques being used and what the experts are saying. More experienced attendees will benefit from the coverage of current “hot topics” and more advanced methods, with the Expert/Practitioner track.
This post provides Web Analytics World with an individual discount code for use with our Readers and the opportunity for WAW to earn a free pass to the PAW or TAW conferences. We intend to give-away any free passes earned to a WAW mailing list member.