Web Analyst / Analytics Salary Review UK June 2012
Web Analytics and, increasingly, Social Media Analytics should sit at the heart of effective digital marketing execution.
The tools available to any web analyst these days are quite amazing in terms of both variety of function and cost effectiveness. If an analyst is working in a large enterprise setup then the tools will tend to reflect this and often the more sophisticated (and expensive) tools will be deployed – however in most situations a good analyst needs to research and then deploy tools from the vast array available ( from cheap to completely free)
A good analyst not only understands the tools available and knows how to use them but (crucially) can produce results in a way (and with suitable explanation) that informs colleagues and gives them the information that guides activity in line with strategic objectives.
Web Analytics / Analyst
– 23% of sample salaries fell in this range (31-36)
– median salary range is £31-36k
– average salary is £36.5k pa