One thing is for sure … they take responsibility for the “big decisions” and often enjoy the salary and benefits to match!
Digital Marketing is undoubtedly one of the hottest disciplines in today’s corporate world and this is reflected in the growing number of vacancies, particularly for senior and strategic roles however many hiring managers find it difficult to recruit with confidence – these are often newly created roles and this is an evolving discipline.
It’s something that we (Jump Digital) as the owners of Web Analytics World have been aware of for a considerable time – and so we tasked ourselves to create something which would help fill this “talent gap”.
Regular readers will know that we don’t normally use WAW to promote ourselves however we thought (just for once) that we would take this opportunity to mention a big project that we have been working on for almost three years.
Our own company’s specialism lies in digital consultancy and digital education and we have worked with hundreds of organisations and individuals transferring key digital skills and knowledge.
As well as our day jobs we are also publishers of WAW and are very proud to host, manage and operate this platform which “lucky for us” attracts some very smart and specialist bloggers. We have content contributors who have specialisms in web analytics, digital marketing, social media, internet legalities and more. We continue to learn from our featured team of bloggers and are delighted to share their posts to our valued and loyal readership as well as amplify these posts through our social media channels.
So What is the Big Project?
We have been working with the University of Aberdeen to develop an MSc in Digital Marketing Leadership – delivered fully online. The collaboration is a unique combination of the University’s Graduate Business school and ourselves as practising digital marketing professionals.
Digital marketing is such a fast, dynamic and ever changing space that we thought the subject matter would benefit from the credibility and solidity that a University (founded in 1495) would bring.
The programme is delivered in three discrete stages:
- Post Graduate Cert. Digital Marketing Leadership
- Post Graduate Dip. Digital Marketing Leadership
- MSc in Digital Marketing Leadership
Aberdeen is one of the oldest Universities in the world and carries enormous international respect and authority. As such, graduates from the University will benefit from this reputation and authority when applying for even the most senior positions.
It has been a fabulous experience working with the Graduate Business School within Aberdeen University creating this programme. We have already successfully delivered parts of the programme on campus and online to both undergraduate and post graduate students from various disciplines and we are now ready to offer the full programme online.
Our programme cuts through the “noise and clutter” of the digital marketing world, guiding students on a journey through the digital marketing landscape. It explores “digital possibilities” using tools, tactics and techniques but crucially relates everything back to a strategic approach, exploring real world scenarios, examples and case studies. All of our online materials are presented in varied formats with regular use of video walkthroughs, utilising screen capture technology with voiceovers and interactive quizzes.
The programme uniquely combines the expertise and insight of the University’s faculty with our real-world practical knowledge and experience. The academic rigour provided by the University coupled with our practice-led, action-orientated, approach to teaching provides a solid mix of theory and practice for students.
If you would like more information on the programme watch the video below and take a look at the full syllabus. Alternatively if you have any specific questions or would like to speak to us directly then please just get in touch.
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