We’ve officially entered the age of the digital workplace – a space no longer occupied by employees during traditional office hours.
Today’s workplace is both physical and virtual – an ever-connected environment that provides instant access to anything on-demand.
With the onset of the digital workplace transformation, organizations are discovering a new terrain filled with challenges as well as exciting opportunities. Although the lines are becoming increasingly blurred between the physical office and the place where work actually happens, the ability for enterprises to understand how employees are working and collaborating can be realized with a few clicks, an analytics report, and the right engagement tool to help drive actionable change.
Organizations no longer need to guess whether their internal processes and employee productivity levels are where they’d like them to be; the answers are simple: they’re in the numbers! Yet numbers can be daunting, especially if they lack perspective. By investing in the right know-how and an analytics solution that can provide true value and insights, enterprise organizations can support their digital workplace through intelligent, data-driven efforts.
What is a Digital Workplace?
Let’s start with the basics. What is the Digital Workplace and what does it actually look like?
“The Digital Workplace enables new, more effective ways of working; raises employee engagement and agility; and exploits consumer-oriented styles and technologies.”
In fact, Gartner recommends that by 2018, all organizations should have a digital strategy in place. Yet, it’s important to keep in mind that there is no “one-size-fits-all” digital workplace strategy. Each organization has its own path and should work to set its own key performance indicators, to reach the goals they’ve set forth.
The digital transformation has also changed the way we work. In the past individuals were siloed and there was a strong emphasis on hierarchy. Today technology enables efficient collaboration across multiple business units, even spanning across multiple geographies and time zones. Employees are working on team based initiatives on a much greater scales than they were in the past. The push for enterprises to leverage collaboration tools is of far greater importance now than it ever has been before, and the capacity for organizations to reach higher levels of productivity is made a reality with platforms like Office 365 and SharePoint.
Parts of a Whole: The Digital Workplace and SharePoint
Let’s imagine for a moment you’re a large enterprise. You’ve implemented Microsoft’s SharePoint in an effort to “digitize” your workplace and drive internal collaboration. You’ve also invested large amounts of both technical and business resources towards implementing a digital platform that can serve the needs of your employees.
So, here’s the hard question: are you getting a return on your investment?
Are your employees actually attaining value from your portal, and is it providing them with the necessary resources that they need to get their jobs done? The only way to truly answer these hard-pressing questions is by analyzing your SharePoint environment with a tool that allows you to tell stories from the data you collect, and then share these stories with the right people to make improvements or duplicate successes.
Deploying SharePoint and implementing initial training sessions are only baby steps within the big picture of the SharePoint journey. The digital environment is fast-paced, and constantly changing. By leveraging analytics, organizations can implement a consistent measurement strategy with automatic report updates and analyses, to consistently support SharePoint and their overall digital enterprise efforts.
Analytics – Turning Insights to Action
It’s undeniable that within the confines of the digital enterprise, and especially in relation to SharePoint, there can be a lot of noise. Site-Owners request from SharePoint administrators who their top site users are and what pieces of content are performing the best. Senior management would like to know which branches of the enterprise have the highest productivity levels. HR has to know who has completed the mandatory training videos within SharePoint.
Simply put, everyone needs something, and these requests shouldn’t be ignored. An advanced analytics solution can empower all of these users in their efforts to solve the specific challenges they face within SharePoint. Whether your organization has 50,000 users or 5,000, you can implement an advanced analytics solution to ease cumbersome migrations, improve low adoption rates and productivity, optimize inefficient search, and drive better collaboration.
Engagement – Closing the Analytics Loop
Implementing an analytics solution is no one-step process. Once you’ve found out where your weak spots exist in the portal – it’s time to take action. In fact, action is actually quite simple once you’ve got the right data at your fingertips. Powerful engagement tools enable you to run targeted campaigns within SharePoint to gather insights from your users or push them to complete specific actions. This can be through desktop notification in the platform, mobile notification, smart distributor, email and more. By simply asking questions like “Did you find what you’re looking for?”, you can begin to understand your portal user experience in intelligent new ways.
Achieving a fully optimized digital platform won’t happen overnight. The digital enterprise transformation is a process that requires patience and diligence. Yet, with the right strategy and tools, organizations can make huge steps in the right direction, working to make SharePoint a place in which productivity can thrive and employees find value in the tools that are provided for them.