Thoroughly researched and highly thought-provoking, Dr. Peter J Meyers presents a fascinating insight into Google’s ‘direction of travel’ with regard to how it is fundamentally altering our user experience.
He argues that by breaking the implied ‘pact’ between its search engine and website owners (the providers of the content that built it into the multi-billion dollar giant that it is today!) they are creating an online environment where it is now possible to have a complete, customized content experience without ever leaving Google.
The examples that he uses will not be new to you, however, the real value in the article is the way that he builds his argument and the conclusions that he draws.
The implications for marketers are significant.
You can read the article here: https://moz.com/blog/googles-walled-garden
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