Who is analysing you and what’s their data set?
Never before has there been so much public scrutiny/outrage at what the ‘giants’ have been doing with our personal data.
Personal data has been used for years to target us with all sorts of messaging (some of it true, some questionable and some downright fake!) and I think I can speak for most of us that work in and around the digital marketing and analytics space when I say it that it was only a matter of time before the wider public woke up to the fact that all this ‘free stuff’ (Facebook, email, search engines etc.) actually comes at a price (i.e. your personal data!)
So, here is a question for you. How much do Facebook and Google really know about you? This opinion piece by Dylan Curran, writing in the Guardian, does an excellent job of reminding us just how much of our lives we are ‘putting out there’ consciously or otherwise. Why not follow up on his suggestions and download some of it for yourself?