As you will see from our Resources Page WAW is not just a Blog, it is a place where you can keep up to date with important internet and digital marketing issues, all explained in as friendly and jargon-free language as we can manage!
Within the Jump team we have a wide range of both general business and digital marketing experience. We have created our own technology based companies and over the last few years have worked our way through many challenges all the way from “start up” to sale and exit, delivering services in Europe and the USA for some of the world’s best known companies.
We believe that the challenge for many business leaders today is separating the “hype from the substance” and despite the fact that web analytics and digital marketing are so important for so many, it can be very difficult to source written and video materials that are delivered in a business friendly style.
WAW gives Jump the opportunity share our collective business experience and on-going internet research to deliver business focussed value for our readership.
As WAW Lead Editor I welcome you to the site on behalf of the entire Jump Digital team. We are looking forward to the challenges ahead and in particular building up our Resources section. I personally have had the opportunity over the years to advise many companies on digital strategy however WAW is a collective effort and I will be calling on my colleagues and invited guests to share their thoughts and knowledge in future. Your comments are always welcome so please join in!
Until March 2011 WAW was authored Manoj Jasra, a Sr. Digital Strategist and Analytics Specialist who founded the site back in 2006. Manoj’s vision was to share news and strategic insight in the areas of: web analytics and digital marketing. You can still connect with him on LinkedIn, Twitter or his company: Jasra Inc.