What is it good at?
As well as split testing, mutivariant testing etc., the platform allows smart targeting of content based on rules which can be created around geography, entry source, user profile and visitor behavior. It also handles Ad testing, targeting, measurement etc.
Large to Enterprise Level organizations.
How is it used?
Now sold as part of the Adobe Digital Marketing Suite, Adobe (Omniture) Test & Target provides a platform to test multiple website content variations to determine optimum user experiences. The intelligent targeting aspect of the technology allows content to be targeted at users based on pre-defined rules and dynamically targeted based on onsite behavior activity.
What do you get?
You get access to the Adobe (Omniture) Test & Target platforms, assigned an Account Manager, option to buy consultancy, telephone support, Multi-language support and launch support. It is now sold as part of the Adobe Digital Marketing Suite.
Not published but based on usage (server requests) *
* (June 2012)