What’s It Good At?
Providing organizations with the tools required to run email marketing programs: with sign up forms and email templates, multiple ways to distribute content including RSS and social networks, providing A/B testing, enabling subscriber management and segmentation and providing analytics for each campaign. Strong anti-spam policies including approval on new accounts and monitoring blacklists.
Has an agency friendly set up which enables a rebranded interface, permission levels and customisable pricing per client.
Who’s Its Target User?
From individuals and small organizations / agencies, through to enterprise level organizations and agencies.
How’s It Used?
Once signed up, the organization can build subscriber sign up forms, import mail lists, segment and manage the subscribers. Mailing campaigns (including A/B Testing) can be created and managed via Campaign Monitor including monitoring the performance of each campaign. e.g. click throughs or social shares.
What Do You Get?
Resources available to organizations include:
- website contact form
- online FAQ
- online guides
What’s It Cost?
A range of pricing is available:
- Monthly subscriptions, ranging from 0 to 50,000 subscribers offering unlimited campaigns,
- Pay per campaign for less frequent users
- High Volume users, monthly subscription prices ranging from 50,001 to 1.5 million subscribers or email credits
- Custom pricing
More information is available at: https://www.campaignmonitor.com/pricing/
Which Platforms are Included?
Email, RSS‑to‑Email, Autoresponders, integration with Twitter and Facebook, integrations with CRM e.g. Salesforce.