Understanding exactly what is happening when you send out email campaigns is key to success in email marketing. Regardless of what business you are in, to continue to grow a useful and commercially valuable email list you need to engage your subscribers. To do this it is essential to find out what your subscribers want to hear about, offers they are interested in and generally how they react to your campaigns, the design and the tone of communication etc.
In order to gather insightful information and data on how your email list is reacting to your campaigns you need to be using some sort of specialist email marketing tool. As well as helping you to set up, manage and maintain an email list these tools can also provide you with a depth of useful data such as the “open rate” of your email campaigns, the “click-through rate” to your web content and much more.
How do I choose an email marketing tool?
In the email marketing world there are a handful of tools which dominate the market place and these tools are useful whether your business organization is small or large. Whilst all of these tools offer solid e-marketing functionality, analytics and reporting, they do have different thresholds in terms of volume and pricing and therefore typical criteria for choosing which tool to use would be the size of your list, your growth plans and the number of emails you are likely to be sending. It’s also worth having a look at the new product features for each tool since many of them are adding smart and useful functionality such as social media integration.