What is it good at?
Quick and easy way to get email alert updates from Google based on key topics that you are interested in. Results are provided via the Google search engine (news results web results, blogs etc)
Anyone can use this free tool to track topics they are interested in however businesses which are more serious about tracking topics, brands, competitors etc will more likely be using more sophisticated software to do this.
How is it used?
Simply enter a search query that you want to monitor, add an email address and choose frequency of updates and you will start to receive alerts on this basis. Examples of how you could use Google alerts.
– Keep up to date on a developing news story
– Monitor competitors or industry topics
– Monitor your own brand, product or company name
What do you get?
Product, plus online guides and information
All the above at June 2012