What is it good at?
Providing a single dashboard interface to monitor and manage all of an organization’s social networks, the organization can send and schedule updates, view others’ updates, monitor feeds, engagement and more, in dedicated streams. Customizable reports enable an individual or organization to build, schedule and distribute reports.
From individuals to multi-national brands.
How is it used?
Once the desired account has been created the organization signs into their HootSuite dashboard and links up the required social profiles, adds team members, adds streams (channels allowing you to filter content) and starts to schedule updates across the different social profiles. Reports can also be viewed and custom reports built by accessing the Analytics module within the dashboard.
What do you get?
Free plan holders get to link up 5 owned social profiles, free quick reports, update (message) scheduling and 2 RSS/Atom Feeds. As a team member you can add unlimited profiles shared with the owner.
Pro plan holders have no restrictions on the number of owned social profiles that can be linked, update (message) scheduling, 2 free users (who can help manage the accounts) 1 free enhanced analytics report, Google analytics integration, Facebook Insights integration and unlimited RSS Feeds.
The Enterprise Plan has no restrictions on the number of owned social profiles, social analytics reports, a range of team members, unlimited RSS Feeds, access to enhanced analytics, vanity URL for Ow.ly, Opt out of Ads, Archive Tweet and enterprise – exclusive tools. The support level for Enterprise is increased with a Named Account Manager, access to the HootSuite University and Tier 1 support requests (highest response priority).
Resources include both chargeable and free content from the HootSuite University (chargeable) to webinars, case studies, guides, information sheets, video guides and white papers.
There are three pricing plans; free, Pro at $9.99 a month and an Enterprise Plan with pricing available on request. HootSuite also offer a 30 day trial.*
Twitter, Facebook, LinkedIn, Foursquare, Myspace, WordPress, Mixi and App Directory. Google+ pages are available in the Enterprise plan.
* as at July 2012