What is it good at?
Provides a centralized platform to manage publishing and provides detailed site and social media analytics as well as lead nurturing capability.
Typically used by small and medium sized businesses.
How is it used?
- Central dashboard allows you to create and optimize website landing pages for lead capture (typically email capture)
- Provides extensive reporting on site visitors, tracking those who have registered through the site (leads) and qualifying them further based on their onsite actions.
- Enables some marketing automation based on rules – e.g email triggers once qualified visitors (leads) perform certain actions onsite.
What do you get?
Product, extensive online support, video tutorials, whitepapers etc, training and consultancy provided at an extra cost.
Range from under $200 per month to over $5000 per month. Based on number of contents (leads) you wish to manage.
* as at July 2012