What is it good at?
Multi channel analytics capabilities for Web Analytics, mobile and social media, advertising optimization etc.
How is it used?
Coremetrics is now part of IBM Enterprise Marketing Management. Modular approach will deliver core analytics product and the ability to add on and integrate modules which handle Social Media analytics, mobile analytics, targeting and behavior based publishing solutions, ad tracking and optimization solutions etc
What do you get?
Product, training, web content and support, account management, consultancy (chargeable), launch support, multi language support.
Based on usage (traffic)
* July 2012