What is it good at?
In-depth analytics specific to mobile and tablet App’s. Functions and reports which enable optimization of user experience and App conversion rates.
Any business who has developed and deployed a mobile and /or tablet App
How is it used?
- After quick installation, analytics can be accessed which provide tracking on all standard metrics such as platform, device type, sessions and unique users
- Event and screen tracking are used to analyze conversion funnels, screen flows, feature usage, content access, advertising performance, etc.
- Analysis of new users identifies the most effective sources for growth.
- Engagement and retention analysis compares user segments.
- Funnels track performance and conversion rates of App goals – identifiying areas for improvement
- Advertising APIs for integration with ad servers and ad networks optimize promotional campaigns and both direct and indirect advert sales.
What do you get?
Product and online training content. Advanced support options available with Premium and Enterprise version
- Free basic ‘community’ access for developers and independent publishers.
- Premium £95 per month offers more features and analysis, filters, funnels, flows etc. as well as responsive email support
- Enterprise $896 per month offers advanced functionality. Real time data, actionable insights, data warehouse with all app usage data and easy integration. Competitive benchmarks put performance and opportunities in perspective.
- Dedicated support
* As of July 2012